How do Citations Work for Local Listings?

Posted on 13 February 2010 by admin

Citations are the lifeblood of your local listings. Meaning without them don’t expect to rank to well.

What are citations?

Citations are where your business information is placed on other website. An example would be your listing on Yelp. The Google Bot will go over to help and find our business information like Business Name, Phone Number, Address and URL. If it all matches up then this is a “citation”. In other words Google has verified that your business is legit on this other directory.

So a citation is basically another listing on another site that has all of your business information.

There are several types of citations available for your business. Most can be explained by taking a look at the Local search Ecosystem. The Local Search Ecosystem by David Mihm is basically what we have designed our submission process after.

ecosystem

What we have done is taken this blueprint and then added some additional business related sites like Facebook, Twitter, Ning, Blogger and other related sites and we post your business information on these sites. This casts a large web of data that represents your business.

In addition we place links on all these sites so that your business will gain over a hundred inbound links to your site. This will help in your organic search engine rankings as well.

Our hand submission process is better than  Universalbusinesslistings and other submission services. The reason being is that we set up new accounts at each website. We then add photos, and video where possible and then add blog posts, ads and as much content as possible to each listing. The problem with Universal business Listing is that after it passes data off the first level data aggregators like InfoUSa your data gets sent out as a feed. This feed is “thin” meaning that they only send out basic information. So, While you may get a listing on Faves.com for example it wont be super optimized.

Our philosophy is that if your listing is ranking high on the other directories and search engines then this will help boost your rankings on Google and Google Maps. So basically, More is better. And I believe we have the best submission practice out there. If you really want  the best then use our submission service. I challenge anyone else out there to match what we are doing. Yes, you CAN do it but are the companies you are working with actually doing the work. So read more about what we do at www.localsitesubmit.com

Posted via email from admylocal’s posterous

Local Direcotry Submitter now live

Posted on 04 February 2010 by admin

I just wanted to let you know that we
have been busy finding new ways to
dominate the 7 pack on Google Maps.

We have been refining our practice and
have made a few discoveries as of late. I want to
share them with you here.

  1. Content rich listing rank higher
  2. Listings with Keywords in Business name rank higher
  3. Listings with keywords in categories rank higher
  4. Listing with the most reviews rank higher
  5. Listings with multiple “citations” rank higher 

So, in regards to #5. Listings that have more citations

are ranking much higher. This is the secret sauce that
have been using for our clients to get them to rank higher. 

A citation is your business listed on another directory. If google
sees this they are verifying that your business is legitimate
and trusting that you are in fact a real established business. 

We have been submitting our clients information to over
75 localized directories and business sites. Since doing
this we have noticed a significant jump in our clients
rankings on Google maps. 

Each listing we submit is content rich. And so we
have also noticed that our clients are ranking
within the individual directories as well….like
Merchant Circle, Yellowbook, Super pages, Insiderpages etc. 

So we have now assigned one of our employees to only work
on this project. We have softly launched www.localsitesubmit.com

This service manually submits to 75 High PR sites with
photos, keyword rich content and a video. 

Check out the VIDEO at www.localsitesubmit.com

Of course you can do this yourself, but if you are lazy
and want a boost in your rankings check this out. 

Here’s to your online success. 

Thanks,

Todd
B2 Digital Media

www.localsitesubmit.com

Todd Bryson
Local Internet Marketing Consultant

Posted via email from admylocal’s posterous

New Client – Genesis Laser in Tustin

Posted on 27 January 2010 by admin

Do you want to see what we can do? Today we signed up 2 new fresh clients. Visage Laser Skin Clinic in Anaheim Hills (Keywords might be Med Spa in Anaheim Hiils) and Genesis Laser Spa in Tustin (Med Spa in Tustin). These 2 sites have had zero SEO as of today 1/27. If you are reading this in the future I would Google some of their keywords and see how they are ranking. I guess it’s going to take about 60-90 days to get some good first page placement.Today we shot some video and scheduled a site review with their web designer. On Friday we will be sitting side by side and SEO’ing the site. I will update the blog every now and then when I start to see some rankings pop on the first page. their videos will most likely rank first . WE did a video 3 months ago for another med spa in Irvine (Google- Med spa in Irvine) and you should see some video results towards the bottom of page 1. This Irvine Med Spa is on the first page 6 times last time I checked.

This should be interesting to watch so I thought I would make a quick post.

Posted via email from admylocal’s posterous

Why Bid on your own name?

Posted on 26 January 2010 by admin

You already know that consumers are looking for
your business online. Many are searching for your
business by name because they are researching
your company or looking for your contact info.

Customers are Reviewing your Reputation Online

The easiest way for consumers to run a
free “background check” on your business is by
looking for you on one of the three major search
engines: Google, Yahoo! or Bing. But what shows
up for those searches, known as your online
reputation, can convince a consumer whether to
purchase your product or service, or buy from  
one of your competitors.

When it comes to search engine marketing,  
bidding on business category keywords (ex:
“Irvine spa”) is a must if you want your business
to show up in a paid ad when someone is looking
for your kind of products or services. But it’s
just as important to bid on your business name
keywords (ex: “XYZ Spa”).

Take a look at a typical results page for a specific
business name search. What kind of an impact
might a page like this have on a consumer?
Your brand name or business name
may qualify as being “trademarked”
by some search engines. That will
protect you from competitors who
might want to bid on your business
 Business Ad Competitor Ad. 

Posted via email from admylocal’s posterous

How to Remove Negative Reviews on google

Posted on 19 January 2010 by admin

I have talked with a few local businesses about removing negative reviews about their business. In particular they have seen bad reviews on www.ripofferport.com and other watch dog type sites within their industry. Since google will not de-index sites or posts with negtive info about a business the best solution is to create multiple sites about your business and have them outrank your competitor.

One thing I got fro this Video is to not wait til you get bashed online like on Yelp or ripoffreport but to take a proactive approach and take the first page of Googel for yourself now. By using Facebook and other Web. 2.0 sites you can dominate the first page now. In addition you can buy domains with your business name like www.MYDOMAINiscool.com of whatever.

Anyway here is a video with Andy Beal that talks about this subject in depth.

Todd Bryson
Local Internet Marketing Consultant

Posted via email from admylocal’s posterous

Posterous Test

Posted on 19 January 2010 by admin

I am testing www.posterous.com.

With Posterous you can write an email and post directly to your blog or blogs plus Twitter, Facebook etc.

so, did this post correctly? And how does the image that I attached look?

Posted via email from admylocal’s posterous

Don’t ever let anyone say you cant do it.

Posted on 15 January 2010 by admin

This video resonated with me. Its not related but in a weird way it is. Will Smith is cool.

How to get to the top of Google Maps

Posted on 13 January 2010 by admin

google_local_search_resultsGo ahead and try it. Go to Google and search for a local business. Type in what you do in the city you do it in. You will see a map with 7 listings usually in the top position. The top businesses (the lucky 7) usually have at least a few reviews. Now when you click on More results in “your city” you will see that most businesses on page 2 and page 3 have fewer reviews. Coincidence? I think not.

We have been involved in Google Map optimization and have noticed that reviews have allot to do with who gets in the lucky 7. And should reviews be keyword enhanced. For now, the jury is out. But think about it. The more people talk about your carpet cleaning service and say “carpet cleaning” in their review the more keyword optimized your listings are. Makes sense to me.

Anyway, if you want your business to rank higher in Google Maps then getting more and more reviews will help. Of course their are several other factors like optimizing your Title or Business name, Adding the correct keywords int eh Category section, adding 10 photos(the maximum allowed) and 5 videos from you tube will all help with your rankings in Google Maps.